The National Academy of Sciences announced today the creation of “The Science and Entertainment Exchange,” an initiative designed to connect entertainment industry professionals with top scientists and engineers to help the creators of television shows, films, video games, and other productions incorporate science into their work.

Griffin|Schake clients Director Jerry Zucker and his wife, producer Janet Zucker, actively support the initiative.

“The Exchange will provide filmmakers with an invaluable connection to scientific truth, but more importantly, we will have the ability to invent and explore the unknown with the great visionaries of science,” said Jerry.

Janet Zucker added, “The Exchange will provide a place where scientific and artistic minds can come together to inspire each other, building a two-way street for both communities to learn and create.”

The Exchange was launched at a press conference produced by Griffin | Schake featuring NAS President Ralph Cicerone, Jerry & Janet Zucker, Seth MacFarlane, Lawrence Kasdan and other Hollywood notables, as reported by Variety.

Read the full Variety article here.

Tags: Griffin|Schake, Hollywood, Janet Zucker, Jerry Zucker, Media Event Production, Media Strategy & Relations, National Academy of Sciences, Science and Entertainment Exchange, Seth MacFarlane, Variety, Yusef Robb

With just three weeks to go before the 2008 election, Griffin|Schake was called in by the No on Proposition 8 campaign to develop new messaging and produce a series of ads to challenge the Yes campaigns most effective messages and sharply narrow the polling gap.

Griffin|Schake secured the participation of Senator Dianne Feinstein and State Superintendent Jack O’Connell for these ads below.

In addition to producing these ads, Griffin|Schake raised more than $5 million for the No campaign through fundraisers in New York and Los Angeles that drew support from Brad Pitt, Rob Reiner, Steve Bing, Ron Burkle, Mary J. Blige, Los Angeles Mayor Antonio Villaraigosa and New York Governor David Patterson.

Tags: Ad Production, Brad Pitt, Dianne Feinstein, Griffin|Schake, Issue Campaign Strategy, Jack O'Connell, Mary J. Blige, Mayor Villaraigosa, No on Proposition 8, Rob Burkle, Rob Reiner, Strategic Communications