Expertise

• High-Profile Cause Marketing

  We have developed high-profile, national cause marketing partnerships that featured celebrities such as Julia Roberts, Bruce Willis, Michelle Pfeiffer, Cameron Diaz, Jamie Lee Curtis, Julianne Moore, Meg Ryan, Rob Reiner, and former Vice President Al Gore. G|S forged deals with leading national corporations including Excite, Lands End, Novo Nordisk, Ray Ban and Mont Blanc that raised millions of dollars for our clients’ charities.

• Litigation and Crisis Communications

  G|S has orchestrated extensive media, political and community outreach and education campaigns on behalf of litigation firms, business entities facing legal challenges, as well as citizens and organizations bracing for varied public battles. Our team has conducted executive media training, engaged in social media monitoring and coordinated aggressive rapid response messaging and framing to counter negative impressions and aggressively advance our clients’ positions. Our experience is with consumer brands facing class action suits, with major entities challenging established and pending legislation, and environmental lawsuits. Among others, we have worked with litigation teams from Gibson Dunn; Boies, Schiller, Flexner, LLP; Girardi | Keese; and Kabateck Brown Kellner, LLP.

• Ballot Initiative Campaigns

  G|S is responsible for developing and passing an array of ballot measures and have worked directly with every piece of the political process, from ballot qualification and campaign management, to general consulting and communications strategy. Among the measures we have worked on are California’s Proposition AB 32, a landmark global warming mitigation bill, and Proposition 10, a measure to impose a 50 cent tax on tobacco products to fund vital early childhood development programs in California.

G|S has worked with change-making individuals, foundations and philanthropic organizations, non-profit and advocacy groups, as well as socially responsible companies, to help them promote critical social issues, elevate their profiles, advance their causes and achieve their visions.

Statewide Ballot Measure Campaigns